MY PROCESS
Product design is an iterative process.
It engages at times a variety of mindsets, including intuitive, analytical, critical and creative. A holistic approach is needed for any project — grounding myself in understanding and perspective, defining the problem, engaging in collaborative ideation, finding ways to test multiple ideas and iterating — to arrive at the most effective solutions.
While no two projects are alike, my approach to product design follows a fairly straightforward cycle.
Understand
I do research to gain a better understanding of the problem space. I learn about the business goals, the stakeholders, the product, the market, and most importantly the experience of the USER.
- User Interviews
- Surveys
- Analytics
- Heuristic Evaluations
- Competitive Analyses
- Stakeholder Interviews
Define
Pulling together what I've learned, I model representative experiences, tasks and mindsets to articulate the users' goals and frame the problem.
- Personas
- Wants & Needs Analysis
- Experience Maps
- User Journeys
Ideate
I generate solutions to address the problems I've defined. Collaboration is essential to any ideation process, whether with a team or with users.
- Structured Brainstorming
- Sketching
- Participatory Design
- Storyboards
Build
I develop a visual or tangible MVP that communicates the concepts of the most promising ideas. Prototypes can be low, medium, or high fidelity depending on the need.
- Sketches
- Wireframes
- Rapid Prototyping
- User Flows
- Paper Prototypes
- Visual Mockups
Test
Gathering insights into how users interact with the prototype drives my iterative process. I re-evaluate the design and make improvements.
- Usability Testing
- A/B Testing
- Card Sorting
- Guerilla Testing
