UX Leader, Designer, Researcher & Problem-Solver
I currently lead the UX research & design organization at Costco Travel, where we thoughtfully craft experiences for 100m+ users. Previously, I led design and development teams for Adobe.
I find satisfaction in designing delightful products that improve users' lives, driving innovative visions with multi-million dollar results, and helping others achieve their full creative potential.
At the height of the COVID pandemic, my team enabled Costco Travel's members to self-service cancel their trips and get refunds and credits on our website. My team reduced cancellation calls to the call center by over 80%.
Search Widget Improvements
When search rates dropped lower than business targets, my team made user-centered design changes to Costco Travel's search widget. My team implemented an A/B testing practice and improved search rates by over 15%.
Promoting Login Behavior
Partners weren't logging in to access permissioned content on Adobe's Consumer & Business Connection. My team designed improvements to encourage login boosting permissioned content downloads by 60%.
Boosting Learning Completions
Learners described Adobe's learning platforms as unwelcoming and uninspired. My team improved the platform and increased engagement and completion rates to over 95% - Adobe's highest-ever.