“Pay attention to what users do, not what they say.” — Jakob Nielsen
“Simple is hard. Easy is harder. Invisible is hardest.” — Jean-Louis Gassée
“The best kind of design isn’t necessarily an object, a space or a structure: it’s a process – dynamic and adaptable.” — Don Norman
“Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.” — Edward Tufte
“Experts are rarely insulted by something that is clear enough for beginners. Everybody appreciates clarity.” — Steve Krug
“Relationships happen in experiences.” — Nathan Shedroff
“Observing is the fuel to innovating, ultimately.” — Mark Parker
“A good user experience isn’t necessarily that far removed from a poor user experience. It can be small, subtle differences that can have a huge impact.” — Nathanael Boehm
