Product Portfolio


“Pay attention to what users do, not what they say.”
Jakob Nielsen


“Simple is hard. Easy is harder. Invisible is hardest.”
Jean-Louis Gassée


“The best kind of design isn’t necessarily an object, a space or a structure: it’s a process – dynamic and adaptable.”
Don Norman

“Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.”
Edward Tufte

“Experts are rarely insulted by something that is clear enough for beginners. Everybody appreciates clarity.”
Steve Krug

“Relationships happen in experiences.”
Nathan Shedroff

“Observing is the fuel to innovating, ultimately.”
Mark Parker

“A good user experience isn’t necessarily that far removed from a poor user experience. It can be small, subtle differences that can have a huge impact.”
Nathanael Boehm